From Printed Zine
— A Visual Identity
Firebelly Design chose Beyondmedia's Women and Prison project as it's first client for their annual Camp Firebelly program.
Over the course of a week, 10 designers worked to create a full-color 30 page zine titled "Writer's Block" along with marketing materials. Included were 8 stories by incarcerated women and children of former incarcerated mothers plus artwork in full color.
To Digital Resource
— Taking It Global
Taking inspiration from Camp Firebelly's work, I incorporated assets from the zine and launched a full-featured website that was searchable and updatable by volunteers.
Stories were categorized by topic and further organized by tags that researchers and viewers could filter to investigate stories and resources related to specific issues of interest that incarcerated women were facing.
The Power of Storytelling
— A Sustainable Digital Platform
A big challenge for disseminating the experiences of the women sharing on the website has always been access. We looked to leverage the Internet to publish these stories to the largest audience possible.
The website has been used in college classrooms across the country and visited by thousands of new visitors each month. I enrolled Beyondmedia in a Google AdWords Grant program, and with the success and traffic to the website we were able to sustain free hosting for the website for its duration.
